Dr. Roy Gifford Selected as VP & Chief Marketing Officer
CLEVELAND (June 22, 2022) After a national search, 惇蹋勛圖厙 has selected Roy Gifford, Ph.D., an accomplished marketing executive and brand builder, as vice president and chief marketing and communications officer. Dr. Gifford is currently associate vice president and chief marketing officer at Northern Kentucky University and will join 惇蹋勛圖厙 on August 1, 2022. He will report directly to President Laura Bloomberg and serve as a member of the universitys senior leadership team.
I couldnt be more excited to welcome Dr. Gifford to 惇蹋勛圖厙 and to Northeast Ohio, said President Bloomberg. His academic background, his experience marketing and building brands known throughout the world and his track record of success at Northern Kentucky University, make him the ideal choice to lead 惇蹋勛圖厙s marketing and communications efforts during a time of growth and progress here.
In his role, Dr. Gifford will oversee the universitys communications, branding, reputation and public relations functions, as well as supporting efforts to enroll a talented and diverse student body.
I am excited and honored to join the Cleveland State community and am grateful to President Bloomberg, the cabinet members and everyone involved in the search process, said Dr. Gifford. 惇蹋勛圖厙 is a special place for our students, faculty, staff and regional partners. I look forward to building and executing our strategies to continue making the university a flourishing destination in the region, the nation and the world.
Over the last two and a half years Dr. Gifford has successfully led Northern Kentucky Universitys marketing and communications efforts. During the pandemic he helped the university navigate in both a virtual and hybrid environment to ensure the mission and vision of delivering student success and being a regionally engaged partner was achieved. Under his leadership, the universitys strategic platform Success by Design has become synonymous with the NKU brand. Dr. Gifford has also helped the university transition to a digital environment.
Dr. Gifford has more than 20 years of experience in corporate sales and marketing with brands like Timken Bearings, Coca-Cola, Cummins Engine, Coors Light, Coors Original, Carhartt, Jack Daniels, and Bicycle playing cards. He has worked in several roles during his career including as a sales representative, district business manager, brand manager, brand director, vice president of marketing, senior vice president of marketing and chief marketing officer.
According to Dr. Gifford, one of his most rewarding jobs was as a graduate assistant football coach at Ohio University. That experience gave me the opportunity to teach student-athletes to be the best they could be, not only on the football field, but in the classroom as well, he said. That inspiration brought me to higher education as an academic-practitioner and ultimately to 惇蹋勛圖厙.
Dr. Gifford received his Ph.D. in management with an emphasis on marketing management from Case Western Reserve University in 2017, and has a masters degree in business administration with a concentration in marketing and a masters degree in sports administration from University of Tennessee-Knoxville and Ohio University, respectively. He received his bachelors degree in business administration from Middle Tennessee State University, where he was also a four-year starter on the football team. He currently serves as a board member for the Boys and Girls Club of Greater Cincinnati. He and his wife, Rog, have two children, Catherine and Booker.