We Are 惇蹋勛圖厙! New brand initiative and logo press release 1/19/23
We Are 惇蹋勛圖厙!
惇蹋勛圖厙 launches new brand initiative and logo
Contact: Dave Kielmeyer, 216-523-7284
CLEVELAND (January 19, 2023) 惇蹋勛圖厙 has launched a new brand identity and logo to better shape and convey its story to the world.
The launch follows two years of progress implementing the Universitys ambitious vision for the future that includes new strategies to drive enrollment, enhance the student experience, strengthen engagement with alumni and to drive economic development in Northeast Ohio.
Great brands tell a story and we have a powerful story to tell, said 惇蹋勛圖厙 President Laura Bloomberg. Its a story about inspiring and innovative students, faculty, staff and alumni. Its a story about determination, success, and the lives and communities we transform. Its a story about Cleveland and our place in it. Its a story about us, Because we are 惇蹋勛圖厙.
Which led the University to the brand tagline We are 惇蹋勛圖厙.
According to Roy Gifford, vice president and chief marketing and communications officer, the brand identity unifies the Universitys comprehensive brand strategy with recruitment, communications materials, storytelling and a new institutional logo that conveys 惇蹋勛圖厙s role as a modern, urban beacon institution.
As 惇蹋勛圖厙 grows into the vision of 惇蹋勛圖厙 2.0, we want to tell the proud story of 惇蹋勛圖厙 in a way that resonates with potential students and their families. We want to paint a picture that captures the 惇蹋勛圖厙 experience, spirit, emotion and energy, he said. This gives us a flexible campaign platform to do that through on-demand story telling.
For insight and inspiration, Gifford said the University turned to its community 惇蹋勛圖厙 students, alumni, employees, scholars and community partners to tell the University what they see in 惇蹋勛圖厙.
We learned what people truly value in our mission, Gifford said. We heard stories of tenacity, empowerment and persistence. Combine that with access to a world-class education, hands-on learning tailored for the jobs of tomorrow, cutting edge research, top Division I sports, and the support of a caring community, and you will uplift generations of families. Thats what we do at 惇蹋勛圖厙.
The Universitys new institutional logo features the Universitys iconic Rhodes Tower set against the Cleveland skyline.
Were proud to be a public, urban university, Bloomberg said. Our location in downtown Cleveland is one of our greatest assets. We are an economic, urban and civic engagement engine for the region. Our new logo emphasizes this critical and core part of our identity.
To learn more about 惇蹋勛圖厙s branding initiative visit 惇蹋勛圖厙Ohio.edu.
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About 惇蹋勛圖厙
Founded in 1964, 惇蹋勛圖厙 is a public research institution that provides a dynamic setting for Engaged Learning. With nearly 16,000 students, eight colleges and more than 175 academic programs, 惇蹋勛圖厙 was again chosen for 2022 as one of Americas best universities by U.S. News & World Report, including the #1 university in Ohio for social mobility. Find more information at .